Want more subscribers for emails? Did you consider paying for Facebook to help your list grow?
You’ll find out how to boost the chances of gaining and retaining email subscribers in this post. There are several ways to do this. We will focus on a few of them.
1.Build an Offer or Lead Magnet
Inboxes are noisy these days, so it should be considered a value exchange to urge someone to hand over their email address. In spite of no financial exchange being made, you may need to sell the proposition similarly to selling a product or service.
In return for an email address, service-based organizations can also sell a lead magnet. A lead magnet is material that your subscriber needs or requires and would be prepared to swap their email address for. This could be a checklist or guide for PDFs, a video series, or even a quiz. Whatever form it takes, incredible value should be given by your lead magnet, Ben Givon emphasizes.
As this will be the first contact with your company by your subscriber, you need to make a good first impression and give them exactly what you promise. Try to over-deliver, where possible, so subscribers will base future decisions on the value they take from this first encounter with your company to spend money with you.
In return for an email address, an eCommerce company may also offer a discount; for example , 10 % off your first order or free shipping. Make sure that this deal is something your clients are going to like. If they just spend a couple of bucks on shipping anyway, free shipping won’t tempt them to part with their email address.
2.Prepare your website
Many online companies would use a pop-up or banner when acquiring subscribers organically; however, a full opt-in page is required when using Facebook advertising to ensure that the visitor has only one choice to take: subscribe to your email list.
A stand-alone landing page means that page visitors won’t be able to simply close the pop-up, and they will be stopped from navigating away with no other distractions. This means that there is no menu bar, no other connections to various sites, or alternate deals. Ben Givon warns that one simple call to action (CTA) that will convince them to subscribe should also be included. As much of your traffic is likely to be mobile when using Facebook ads, your landing page should be mobile-optimized. To ensure people hang around to see the page load, it should also load quickly so they can sign up.
3.Create a Performance Page
Your landing page should be web-optimized, since most of your traffic is likely to be web while using Facebook ads. It should also load quickly to ensure people stick around to see the page load, so they can sign up.
According to Ben Givon, it’s better to use a separate success page (also known as a thank-you page) while using Facebook ads to expand your list, so you can more reliably track the number of leads using your Facebook pixel. The progress page should display the consumer that they have subscribed successfully. The next steps should be clarified so that they understand what to expect, such as how to access their lead magnet, assert the bid, or any other specific instructions.
4.Set Up an Email Nurture Sequence
They’ll expect to receive your lead magnet or bid in their inbox once subscribers have given their information. Depending on where they come from, most email marketing services have the opportunity to tag a new subscriber. Then, based on the tag, you can automatically email the correct lead magnet or bid.
To move the relationship forward, you’ll want to set up an automatic nutrition sequence so that once the lead magnet or bid has been sent, the subscriber can receive another more comprehensive email welcoming them to your universe.
Mails need to deepen the connection between you and your subscriber and give them an opportunity to appreciate your goods or services better and generate desire.
Ben Givon encourages you to make sure that your emails don’t include people in circles. Instead, to become a client, they need to guide them further along the journey.
With this in mind, crafting your first email to welcome new subscribers and explain what they should expect in future emails from you is a smart idea. To get to know what you stand for and how your organization is distinct from others, your nurture sequence can then pass those subscribers on a journey.
Facebook advertising can be a very efficient way to expand your email list, provided you give your target audience something of value. To convince the visitor to exchange their email address for your lead magnet or bid, make sure that your Facebook advertising and your landing page have a good CTA.
In this article you have received some initial tips for increasing your customer list. There is a lot more to learn but there should be something to start with no?