About 70% of Internet users aged 20-56 have a Facebook account and use it every day. It opens a huge opportunity for advertising business to marketers. While the Facebook algorithm changing pretty often it affects how many people actually see your posts.
Probably, before you start advertising with Facebook, you know the impressions you’re going to get. Down below, Ben Givon presents 5 reasons to start advertising on Facebook.
1 Broad targeting and retargeting options
On Facebook, you can target users by location, age, gender, interests, connections, relationship status, languages, education, and workplaces. So you can easily narrow an audience and show an ad to people who might be interested.
2 Advanced brand awareness
Facebook users aren’t clicking on your ad at the beginning, but your ads continued visibility helps you to build trust with them.
3 Vast Analytics Options
Facebook “insights” provides a variety of metrics such as page likes, post engagement, weekly post’s reach, and best performing posts. This data helps you adjust the campaign to reach amazing results.
4 Choose your Facebook ad placements
Take control of where your ads will appear. There are a few options. If you are new to Facebook advertising go for Automatic Placements. You have the following possibilities for more experienced users: choose a device type: mobile, desktop, or both. Choose placements: Feeds, Stories, messages, in-article. Specify operating systems: iOS or Android. Play with different options and get the best result.
5 Budgeting and scheduling
You and only you decide how much money to spend on your campaign. Try a daily or lifetime budget then set the start and end dates in case you want to schedule your ad in the future. You can also add in bid controls and an optional cost that will control the amount per action rather than for your overall campaign.
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.