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Crash Course by Ben Givon on How to Make a YouTube Video: easily making videos that work. Part 2.

Click here to read the Part 1.

2.Introduction and Seeding the Call to Action

Use the next 10-15 seconds to make the audience aware of the value you offer them. Introduce yourself after the hook to visualize it.

The intro need not actually be voiced. A lower third may be used to display your name and the name of your business. After the intro, Ben Givon advises to seed your call to action (CTA).

The reference to the future editing sequence is the seed for the call to action that will eventually ask viewers to watch your next film. The idea is to plant a little signal that you aren’t simply someone providing free content once. Let viewers know that you can do much more for them if they subscribe and come back to your channel.

If you skip the seeding and step directly into the content from the intro, you have skipped the chance to answer a question the viewers have before they have even verbalized it themselves. You will assist them with seeding the CTA signals outside the video they watch.

Crash course with Ben Givon on how to make a youtube video

3.Your Core Content

You should be between 20 and 30 seconds into your video at this point. This is when you solve the problem you referred to in the hook — you give the tips or the tutorial.

Unless the subject of the video warrants a lengthy tutorial, Ben Givon suggests keeping things easy. It is prefered to have three tips and warnings against something above seven. Aim for odd numbers of tips because people are psychologically drawn to odd numbers.

Your video should be as long as it needs to be and not a bit longer. For example, if you venture into longer-form material, 10-minute videos can be a sweet spot. However, if your topic can be covered in 5 minutes, don’t stretch things out to hit that 10-minute mark. Only provide the content that is most important to the user. 

Holding your video centered will increase the likelihood that your audience watches to the end where you deliver your call to action. It also helps with two significant YouTube metrics: audience retention and watching time.

4. Closing by calling to action

Don’t take the conclusion of your video as the actual conclusion. It’s like how Netflix expands your watch time by surfacing a thumbnail for the next episode of the show you’re watching. You want to produce a CTA that transitions your viewer into watching the video or resource you seeded in Block # 2 that addresses your viewer’s next logical question. Ben Givon reminds that you might want to recall and build on that seed you planted.

It is important to provide this sort of transitional CTA yourself, because YouTube will try to get them to watch another video when the user gets to the end of your video. That video might as well be yours. 
To take full advantage of this seeding and transitional CTA tactic, don’t record one video at a time. Once a month, in one sitting, record at least four videos and be sure they make sense in a series. Then you’ll always have another video for your viewers to watch.

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