It is well-known that Google’s main task is to bring its users closer to the most relevant searches. However, let’s face the truth – the way it is done is not exactly crystal clear. In this article Ben Givon will speak about SEO tools that will help you view your website the way Google does.
These tools are essential for building your organic search strategy, as you can see elements that Google itself deems important.
Most likely the most obvious solution is to ask Google how it sees your website. Google’s webmaster tools are newbie-friendly resources that cover the basics of Google search. You can view a certain URL as Google does it, which is crucial when it comes to fixing poor SEO strategy. The information you can acquire from this resource can help you adjust your page for better SEO performance. Also, it can be used in case your website is hacked and you need to isolate the problematic code.
Ben Givon notes that another useful feature of Google Webmaster Tool is Page Speed Insights. It allows you to measure your page’s (both desktop and mobile) performance in terms of speed. Mobile search exceeds desktop, so the speed is critical for companies who want to retain their customers.
This is a resource that you can use to examine your website property and generate keywords and links, so you can adjust your content accordingly. Here are the features offered by Ahrefs:
- Site explorer: demonstrates the performance of other web pages on your website.
- Keyword explorer: provides search volume and click-through rate of particular keywords.
- Content explorer: allows you to look for specific web pages with high performance under certain topics and keywords.
When you implement Keyword explorer it will also generate “main topic” of the keyword you searched for. “Main topic” is a broader keyword with more significant search volume, while having the same ranking potential and audience. It provides you an SEO opportunity to optimize a blog article or a website page.
If you need to make sure that the links (internal and external) on your website are active consider using Check My Links. The tool checks a page for broken links and can be used by content managers before a page is live. It highlights the active links in green and inactive in red.
GrowthBar is an extension for Chrome browser that allows you to conduct keyword searches, competitive analysis and follow SEO rankings. With this tool you can access data about any given website directly from search engine result pages. It is useful if you need to access competitors’ performance and spot which backlinks, keywords and ads help them succeed.
This resource is one-stop-shop for increasing your company’s search ranking. The collection of tools they offer provides access to resources necessary to define SEO opportunities, measure growth, create reports, and optimize general efforts.
The most effective way to analyse your performance of your off-page SEO is to have a good overview of backlinks. Ben Givon emphasizes that It is easily accessible if you use Linkody. You can discover, track, and analyze backlinks using a user-friendly interface. In addition, this tool checks your links and notifies you immediately if a link is lost or broken. Another useful feature is that Linkody can “spy” on the backlinks of your competitors. All you need to do is to enter the URL of your competitor and the tool will display all the links and metrics. The information you will receive can be useful for niche-relevant backlink opportunities. Linkody provides useful insights for the most critical metrics such as Google indexation status, Spam score, and much more.
It is important to note that artificial or unnatural links have potential to harm your search ranking. To remove these links you can use the Remove’em tool. It scans your backlink profile and generates a list of contact details for domains and links you need to reach out for removal.
The aim of this article is to help you run your website as a professional marketer, and perhaps, a little bit as a Google bot. Even though you can never get a look behind Google’s curtain to find out all they know about your website. However, using the tools Ben Givon introduced, your chance to appear in response to relevant queries substantially grows.