Ben Givon’s Guide: How to Advertise on TikTok?
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Ben Givon’s Guide: How to Advertise on TikTok?

In this article, you will learn how to create TikTok ads to promote your products or services. You will learn how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.

Why use TikTok app?

TikTok’s is the first major social media network that started in China and spread to the U.S. and the rest of the world. TikTok challenges, organic or sponsored, are often a combination of three factors: text, sound, and movement. Users with a lot of followers use it and also all kinds of brands that use it for advertising. The driving force behind this app relates to the sound and audio elements. The app offers a variety of sounds, some compatible with the app and some created by other users.

The app is also suitable for business and you should also save the budget for app advertising. Now let’s join the TikTok challenge too! 

Is it worth keeping a budget for advertising on TikTok?

While larger businesses like Disney and Nike have swiftly taken to advertising on TikTok to drive huge impressions, TikTok ads might be better suited for large businesses, rather than small. 

However, there are also small businesses that decide to invest in TikTok advertising. If you decide TikTok ads are a worthy investment for your business, here are some ways to get started!

How Does TikTok app Work?

TikTok features two feeds. The first feed refer to content from accounts you already follow. The main feed relates to the never-ending content that was chosen specifically for you. As you swipe through these videos, you can follow the accounts and engage with the content. 

The first time you use the app, you’re presented with a clear news feed. It doesn’t know your preferences so what shows up in the For You feed will be totally random until watching and tracking content. Once you start following other users, the app will begin surfacing similar content and creators in the For You feed.

It’s important to note that if you want to keep your privacy or if you don’t want to make your content shareable, you can turn off this feature in your privacy settings.

To start creating your first campaign, visit the TikTok Ads home page and click on the Create an Ad button. When you click the button, a form pops up requesting details to set up your account. After you submit all the information, a representative will get in touch with you to set up your TikTok Ads account.

In summary, while other media networks block others from downloading videos, TikTok’s product has made it easy to share videos elsewhere and anytime.

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