So, what exactly are customer personas, and why are they so important? Let’s get back to basics on the subject, using a definition from User Testing Blog.
A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analytics.
It gives you insight into what your prospective customers are thinking and doing as they weigh potential options that address the problem they want to solve.
If you’ve never created a customer persona before, you can start by the following subjects:
5 Subjects To Keep In Mind While Creating A Persona.
- Persona’s demographics and educational background.
Are they male or female? Are they married? What’s their income? Where do they live? How old are they? Do they have children? Do they have a degree? - Talk about their character personality and what motivates them. What are their fears, strong and weak skills?
- Describe the persona’s goals and frustrations. This section includes the aspirational as well as essential goals that the user would like to achieve through the product. What is preventing the persona from achieving the intended goals?
- Find out how their interests and behaviors impact their consumption habits.
- Apply your customer personas to your marketing strategies.
When you’ll find out all the answers, Ben Givon offers you to upload it to a comfortable and visual attractive table using Xtensio for example. So you will find a bunch of templates on the web regarding to user persona. Choose the right one for you and let your imagination fly.
As you create personas, understand that you can never know your customer too well. Once you have a true and very vivid idea of your targets, you can apply that to product creation, marketing, and business development. You’ll start making products FOR these characters and creating content that is tailored to them. This hyper-focus will cause your marketing to truly resonate with your personas’ real life counterparts, leading to increased engagement.
