Content marketing is all the rage. It’s used by small, local companies looking to make a bigger mark in their industry. It’s used by mid-size businesses that want to make the leap to the next level. And of course, it’s used by the world’s largest corporations.
But there is more to content marketing than meets the eye. It’s not a one-size-fits-all approach that any company can employ to boost traffic, increase revenue, and better connect with their audience.
A big part of content marketing success depends on your willingness to experiment with more than one type. And that’s why the following five Ben Givon’s strategies, should be high on your marketing to-do list:
1. Corporate Blogging
A corporate blog is a place to share your brand’s voice with the world. From updating your audience on new products and services to sharing industry insights and feedback, a corporate blog is a great place to do it.
There are two challenges in making corporate blogging work. First off, you need a regular publishing schedule. Even if it’s once a week or once every other week, find a schedule that works and stick with it.
Secondly, make sure you have something unique to share. The internet is flooded with low quality content that doesn’t provide much value. Do your part in fighting against this, and your corporate blog will thrive as a result.
2. Email Marketing
There are people out there who will tell you that email marketing is dead. They’ll tell you that people no longer check their inbox, and when they do they don’t want to receive marketing messages.
Email marketing has evolved over the years, but it’s anything but dead. It’s still a great way to share your thoughts, engage with your audience, and move prospects through the funnel.
Even a small list of highly targeted subscribers can have a big impact on your bottom line.
3. Social Media
There is more to social media than posting photos for your family and friends, watching funny cat videos, and stalking your ex.
As a brand, social media provides the opportunity to connect with your audience in a place where they’re comfortable communicating.
To make the most of social, find the two or three platforms where your audience gathers. From there, take the time to establish yourself as an authority. You’ll be glad that you did.
Some people find it difficult to get in front of the camera. They worry about how they’ll look, what they’ll say, and how people will perceive them. This is natural.
But that shouldn’t scare you away from creating video content. Remember, it doesn’t have to be perfect. It’s all about getting your feet wet, refining your approach, and adjusting your strategy accordingly.
Tip: you don’t always have to be in front of the camera. You could interview co-workers and customers, feature products, or give a behind the scenes look of your office space.
Get creative with video and you’ll like the results.
If you think content marketing is all the rage, you’ll really be impressed when it comes to the recent growth of podcasts. It seems that everyone who is anyone has their own podcast, and there’s nothing wrong with that.
Not only has 51 percent of the population listened to a podcast, but just as many have plans for doing so in the future.
The key to success with a podcast is similar to that of a corporate blog. Share unique content, engage with your audience, and give them reason to come back for more.
It’s scary at first, but once you have a few episodes under your belt you’ll begin to settle in.
Try it All
Even if you’ve had great success with a specific type of content marketing in the past, don’t hesitate to experiment with other tactics in the future. It’s the only way to see what works and what doesn’t, and to better understand where to spend your resources as your company grows.
Content marketing is here to stay. How you implement it in your business will have a profound effect on the success you achieve in the years to come.