Want to make a bigger impact on social platforms with your videos? Asking how to create videos that capture and keep people’s attention?
You will discover Ben Givon’s techniques in this article for producing a video that people will love. Ready? Let’s get started
Imagine you’re walking through a busy shopping center, and as you push through the crowd of people in your way, inside a shop you’ll notice something out of your eye corner. You walk past it, stop, do a double-take, then go back and check it out. That’s a pivot for a shopper.
You can achieve a similar effect in a video to drag people into your content.
Most of the movies you’ve seen a start like this: you start watching and you think to yourself, “What’s happening here? “Then a couple of minutes into the movie, things start making sense. The very fact that you’re thinking about the intro ‘s point makes the content more engaging and leads you to want more information. From this, the rest of the film unfolds.
It’s almost like the first part of the story you missed so you scramble to keep up and try to work out what’s going on. This, in turn, creates the commitment necessary to keep the viewers engaged.
The good news is that multiple techniques in your social media videos will help you mimic that effect. You need to give people context to get started. This happens in the image on the thumbnail and in the written post. People don’t tend to click play on a video if they don’t know what it’s all about so this is where you’re setting up the content of your video.
Stories create engagement and attract people. People can’t help but picture what is described here. You have probably pictured the shopping center in your mind in my earlier story about walking past a shop window, which made you pay attention. The point I was trying to make then I unpacked. Gold attention is being paid to intros like this.
The next and important step is to create metaphors. A metaphor is a conversational figure that implies a comparison. You take information that somebody may not understand and relate it to something that they have probably experienced. Again, that forces people to get involved.
Go straight to the point. Many videos begin with introductions. The person on the screen is saying who they are and what they are going to be talking about. But viewers are selfish; they want only the information that they came for — what they were promised in the post.
Remember, people at first don’t want to get to know you online; that happens over time and via multiple videos.
How to edit and shoot using Video Chunks
It’s difficult to try to create a video in one long take and you want to make the process as easy as possible to ensure that your content works. It’s here that chunking enters. It is a technique that makes it easier to present and visually more stimulating for video content. It involves recording your video in segments (or chunks) and then putting together those segments.
Start by filming a couple of sentences. Stop when the information has a natural pause or change. Some versions of this take you may want to do. Or move on to the next chunk, if you think you’ve nailed it.
Before you start recording the next section of content, zoom in or move the camera a little closer to the screen so that you appear about 20 percent larger. Film, and stop the next few sentences. Then move back the camera and take a shoot again.
Another important tip for taking a video is to make sure you ‘re moving the camera instead of yourself; otherwise, the background will remain the same size and it’ll look odd.