You can learn how to improve access to organic content on LinkedIn with Ben Givon’s tips.
The new update to LinkedIn ‘s algorithm places more focus on your connections. The top 1 percent of LinkedIn users had taken over the feeds of everyone before this update.
Contrast this experience with living in a culture where the people you know and trust are around you. Wouldn’t you rather spend time with people with whom you have a strong bond than with people you never met?
To solve this problem, the LinkedIn algorithm began surfacing behavior from the “only contacts” of the users, including co-workers, former colleagues, fellow members of the LinkedIn community, etc. People you refer to are true relations.
LinkedIn analyzes the following data to find out which are the true connections:
- People you talk to on LinkedIn
- Hashtags you follLinkedIn pages you follow
- LinkedIn groups you’ve joined
The more accurately LinkedIn describes your actual links, the greater the chance you will have to improve your contact with them and create relationships.
To send the right signals to the algorithm, the first step is to create a network around your topical expertise. Connect to people you like, and interact with them. If you don’t have plans to communicate with anyone on LinkedIn, you don’t need to connect with them. Instead, networking with like-minded practitioners and individuals who deliver useful perspectives.
Connecting with participants in relevant groups
Consider joining similar LinkedIn Groups to interact with the right people. Such smaller forums are safe places to ask questions, share thought-provoking posts, and launch discussions.
Tap in the search box to check for a group to enter, and then tap on the Groups button in the pop-up menu. You may also check for a keyword that applies to groups you would like to join.
To know more about this, click on a category you find interesting. You will see how many members it has, who are members of your contacts, and a short overview of what the community is talking about. You typically have to apply to join a group but most groups don’t have stringent guidelines to allow new members.
Set yourself up once you have been accepted into the group. This needn’t be a long introduction. Just share your name and profession, and explain why you wanted to join. From here, you can leave feedback, ask questions, and share something that might be helpful to your new professional community.
Keep in mind that the aim is to find real connections which is what the algorithm of LinkedIn is searching for.
Ben Givon says: “The more real connections you have, the greater the impact on the network would be.”
Besides, the entire idea of LinkedIn is to connect with other professionals so take advantage of it.