Since Instagram has been launched in 2010 and by now it’s the most influential social media. Talking about day to day life nobody would believe you’ve run 10 km in a gym if it’s not in your Instagram account.
By 2019 Instagram’s transformation from a simple photo-sharing app to the full-on marketing channel is nearly complete.
“IF YOU DIDN’T INSTAGRAM IT, DID IT EVEN HAPPEN?”
1.Be sure your Instagram account switched to business.
It gives you plenty of different benefits like:
- It provides the easiest way for followers to communicate with you, just by clicking on your contact button the same as they would from your website.
- You have access to Instagram insights it’s a kind of analytical tool.
- Use Instagram ads and create sponsored ads.
If you’re using Instagram to build brand awareness and reach more of your ideal customers so Ben Givon shares with you extremely useful tips:
How to market your brand on Instagram and grow your account
It allows you to run multiple posts to different audiences. Keep in mind that there are many different forms of ads that you can post, such as:
- Photo
- Video
- Carousel
- Stories
2. Use Instagram Stories.
Stories can be helpful if you want to generate leads. They come in a slideshow format that easy to scroll. The main benefit of Instagram stories – they display at the top of follower timeline. Face filters or stickers make it more eye-catching.
3. Partner with the right industry influencer.
More and more people tended to buy services or products based on what they see in their feed from the influential people they follow.
Choose the right time to post. Check the article by Hubspot. They wrote an excellent article on this topic.
“On average, the best time to post on Instagram is between 2 PM and 3 PM CDT. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best day to post on Instagram is Thursday, not just at 3 PM, but at 5 AM, 11 AM, and 4 PM as well.”
As Instagram continues to grow and expand as a key player in the marketing field, brands are beginning to take notice. There’s never been a better time to start your marketing campaign on Instagram.
