Ben Givon About Brand Identity
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Ben Givon About Brand Identity Through Media Channels

Every business needs to build a strong presence on social media

85% of customers agree that social media posts affect their buying decision. Using social media is the right way to build relationships with potential and existing customers. As social media represents a huge opportunity for your corporate brand, it is necessary to enhance your visibility and reputation. 

In this article, Ben Givon will share some tricks to control social media.

Know Your Audience

Everything in the marketing world starts with learning about your customers. The easiest way to understand and get to know your audience is to join them on social media. Try to find out which issues your customers are discussing, that will show you content that might be important for the company. 

To do this, show content that gives your users an idea of your company values. For example, if your company is committed to environmental protection, post it online! This way, you can gather a community of loyal supporters who share the same values as your company.

Additionally, try to find out which social media platforms your audience prefers. 

Notice Visual Branding

Visual branding is significant because it helps users recognize your company. All of your social media across all platforms need to be visually consistent. Also, remember about visual cohesiveness for desktop and mobile. 

Find Your Voice

Similar to visual branding, your brand voice also needs to be consistent on every social media through your posts.  

Does your business want to appear serious, humorous, or highly intellectual? What works best with your customers? Think about it.

Tap Influencers

One of the best ways to get the extra attention of your customers is by connecting with influencers. Influencers are social media celebrities who have millions of followers. Tapping the right influencer will enable you to achieve your goal quicker and also dramatically increase your social media presence. Make sure to choose established people that have already built a name for themselves and gained the trust of their followers.

Post Regularly

Social media is becoming more saturated every day. And from day to day it is easier to have lost in white noises. Regarding this, you have to keep updating your account, or your customers will quickly forget you.

Also, posting on your social media platforms is basically an engagement with your audience. Communicating with your followers can help you build brand awareness. Engaging with your audience does not have to take a lot of time. 

Establishing Your Social Media Presence

Corporate brands should become social media marketers. Although it’s quite easy to concentrate on content and reach, you should first determine how you can use social media platforms to attach with people. Don’t be afraid to try out new strategies to get the results you want.

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