Ben Givon’s Guide To Driving More Organic Traffic From Facebook To Your Site
It used to be a lot easier to reach audiences on Facebook and drive traffic to brand websites. However, Facebook as well as the audiences are changing, and the field…
The Ben Givon Formula On How to create content that attracts customers
The biggest mistake that markets make is overselling. While the temptation to do so is understandable, people are generally turned-off by advertisements and promotional material. Thus, whatever you do, DO…
How to create a social media marketing plan by Ben Givon
While social media marketing may seem simple, it is a multifaceted endeavor best described as something between art and science. This article provides a broad overview of three stages that…
Ben Givon And LinkedIn Advertising 101
LinkedIn is an employment-oriented social network that allows individuals and companies to showcase their professional credentials, employment history, and aspirations. According to company reports, LinkedIn currently has 630 million members…
Ben Givon On The future of Facebook and Twitter
What does the future have in store for Facebook and Twitter? This article by marketing guru Ben Givon, examines some of the main technological improvements, financial prospects and big questions…
Ben Givon’s Email marketing Black Book For 2019
If you think that social media had made email marketing obsolete, think again. Email is still the most prominent web-based medium, used by the largest segment of the digital population,…
Ben Givon’s Guide To Building a community in a changing social media world
Facebook recently announced that it planned to emphasize groups in its design, in an attempt to promote a stronger sense of community amongst its users. Facebook is not alone. The…
Ben Givon And the Amazon versus Google Conundrum
While Amazon is well known as the world’s largest e-commerce platform, it is less often considered as a search engine. However, Amazon is a leading search engine, second, perhaps, only…
