You’ve heard stories about how major corporations are using Twitter as an effective tool for listening. What can be done about it?

Do you want to boost your listening ability on Twitter? Here’s a closer look at how to use Twitter to track your brand, yourself or your competitors (and you don’t need to be a huge company!).

First we will try to understand why Twitter is a listening tool.

Here is why Twitter is one of the strongest listening channels for social media.

The first reason is Feedback directly. When they say it, you hear what people are saying.

The second reason is Extensive reach. For several different forms and sizes of organizations, Twitter is beneficial and third, Real-time outcomes. We have all seen examples of how on Twitter, breaking news spreads instantly. You will get a fast pulse of public opinion because of Twitter’s real-time search engine.

Simply follow these instructions with these points in mind to establish bionic listening ears. We will now move on to ideas on how to develop this listening ability.

1.Decide what you would like to track

Decide what data you would like to track. Popular categories include the brand names, keywords for the market, clients and rivals.

More value over time is provided to you by a regular listening routine. To find the right blend, spend the time you need to create a routine that works for you.

2.Track URL Shorteners 

To track the links you share on Twitter and help you figure out what’s common with your audience, use URL shortening tools.

One of the best tools, according to Ben Givon, for this use is the famous bit.ly URL shortener. This makes it easy to track your important links and track the social media interactions you have.

3.Track Hashtags by following

Hashtags are a basic method for searching. Hashtags for keywords, activities and trending topics are followed by people.

You may simply use a hashtag to search on Twitter. For statistics, you can also go to Hashtags.org.

A hashtag was discovered, but don’t you know what it’s about? Look it up on a user-editable hashtag encyclopedia, What The Hashtag. There are also many tools to help you monitor hashtags such as Monitter and Twitterfall.

4.Trends tracking when it’s necessary

For real-time quests, Twitter is the best social media site. If it is important for your company to stay up to date with what is happening in the world, you also need to stay up to date on the latest resources on Twitter to track trending topics.

For trending topics, hashtags are also used, so the instruments you use for hashtags can also help you track trending topics. There are a few other resources to bear in mind when tracking trends on Twitter, in addition to the hashtag tools listed above:A number of graphs are given by Trendistic to follow and compare various trends, Tweetmeme reveals popular retweeted content and For up-to-date tweets about latest trends, follow @twithority and @TweetingTrends.

5.To track people on Twitter, use Twitter Lists

Ben Givon points out that building your own Twitter lists and tracking people through these lists might be convenient for you. Know, to follow your rivals, you can set up a secret list and you’ll be the only user on your Twitter profile to see this private list.

Using Twitter Lists RSS, you can also set up an RSS feed to follow someone else’s Twitter list.